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Editoriale K-Worldwide. Articoli-saggio su export, AI, digitalizzazione, marketing AI-first. Voce di Tatiana Frascella, EXIM Manager UNI 11823:2021.
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I send my best salesperson abroad. It's almost always the wrong person.
The most frequent mistake in export SWOT isn't filling it in badly. It's thinking it's enough.
Digital internationalization on a limited budget: a 2018 formula that today explains nothing anymore
Bilateral trade relations are no longer an accelerator. They've become a country-risk management system.
The question "local or global marketing" belongs to an era when localizing was expensive. Today it no longer is, and the question is a different one.
Exporting food "to Asia" is a vague ambition. Exporting to China, Japan, Korea, or Vietnam are four different targets.
The trends in agri-food export aren't geographic, they're behavioral. And that's good news for those who know how to read them.
Doing business in the United Arab Emirates: the first question isn't "how do Emiratis behave", it's "who really sits at the table"
"Eastern Europe" is a geographic label, not a market. Treating it as a single block is the first strategic mistake.
"Doing business in Africa" is a vague ambition.
