/TAG · STRATEGIE DI EXPORT E INTERNAZIONALIZZAZIONE
Filtrato per tag: Strategie di Export e Internazionalizzazione
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I send my best salesperson abroad. It's almost always the wrong person.
The most frequent mistake in export SWOT isn't filling it in badly. It's thinking it's enough.
Bilateral trade relations are no longer an accelerator. They've become a country-risk management system.
The question "local or global marketing" belongs to an era when localizing was expensive. Today it no longer is, and the question is a different one.
Exporting food "to Asia" is a vague ambition. Exporting to China, Japan, Korea, or Vietnam are four different targets.
The trends in agri-food export aren't geographic, they're behavioral. And that's good news for those who know how to read them.
International payments aren't a technical problem. They're a trust problem disguised as a technical problem.
Sustainability is no longer a competitive advantage. It's a requirement of access, and this is the thing that changes everything.
Intercultural communication isn't learned from manuals. It's learned by making mistakes, and the mistake must be budgeted for.
FDA registration guarantees nothing. It's just the entry ticket, and that distinction makes an enormous difference.
