/BLOG NOTIZIE
News
Editoriale K-Worldwide. Articoli-saggio su export, AI, digitalizzazione, marketing AI-first. Voce di Tatiana Frascella, EXIM Manager UNI 11823:2021.
/FILTRA PER TAG
International e-commerce: translation is the easy part, and usually the overrated part
Mobile commerce: the problem isn't "adopting it," it's understanding that a desktop site translated to mobile isn't mobile commerce
Cultural barriers in export aren't overcome. They're crossed, and the journey changes the one who travels.
UX: the site customers like is the site that lets them leave when they're done
Digital strategy for an international brand: the initial question isn't "how," it's "where"
Business etiquette in India: the market many underestimate for size, complexity, and specificity
Business etiquette in France: the market where intellectual elegance is a structural dimension of business
Business etiquette in Germany: Italy's most important trading partner, and what it means to operate well with the Germans
Business etiquette in the United States: the market many feel they know through the movies, and that operates with its own logics
Business etiquette in China: the market that is at once ancient and in continuous transformation
