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Editoriale K-Worldwide. Articoli-saggio su export, AI, digitalizzazione, marketing AI-first. Voce di Tatiana Frascella, EXIM Manager UNI 11823:2021.
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Exporting food "to Asia" is a vague ambition. Exporting to China, Japan, Korea, or Vietnam are four different targets.
The trends in agri-food export aren't geographic, they're behavioral. And that's good news for those who know how to read them.
Doing business in the United Arab Emirates: the first question isn't "how do Emiratis behave", it's "who really sits at the table"
"Eastern Europe" is a geographic label, not a market. Treating it as a single block is the first strategic mistake.
"Doing business in Africa" is a vague ambition.
International payments aren't a technical problem. They're a trust problem disguised as a technical problem.
Sustainability is no longer a competitive advantage. It's a requirement of access, and this is the thing that changes everything.
Intercultural communication isn't learned from manuals. It's learned by making mistakes, and the mistake must be budgeted for.
FDA registration guarantees nothing. It's just the entry ticket, and that distinction makes an enormous difference.
More certifications doesn't mean more credibility. It means more costs, and often less clarity in positioning.
