/TAG · BUSINESS ETIQUETTE
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"Eastern Europe" is a geographic label, not a market. Treating it as a single block is the first strategic mistake.
"Doing business in Africa" is a vague ambition.
Intercultural communication isn't learned from manuals. It's learned by making mistakes, and the mistake must be budgeted for.
The Scandinavian countries aren't a single block.
In Latin America the personal relationship is the prerequisite of business. But one often errs by thinking it's already understood.
Vietnam isn't China.
Turkey isn't a "bridge between Europe and Asia," it's a country of its own with its own codes. The error is born from the rhetoric of the bridge.
Canada isn't "a gentler version of the United States."
Business etiquette in Saudi Arabia: five operational dimensions
Business etiquette in India: the market many underestimate for size, complexity, and specificity
