Multilingual e-commerce marketplace for Tuscan artisan and agri-food supply chains, integrating the territory's physical markets as proximity nodes in delivery. Optimized for search engines and international generative systems.
/P—01
Tuscany Market Hub
E-commerce marketplace for Tuscan artisan and agri-food supply chains.
soggetto attuatoreFIA — Federazione Italiana Ambulanti
periodo2025 — 2026
co-finanziamentoRegione Toscana · L.R. n. 10/2025
k-worldwideoperational technical partner
urltuscanymarkethub.it
/WHAT IT IS
The system in one view.
/GENESIS
Project frame.
The project stems from the vision of Claudio Nobler, president of UAI Toscana and national director of the Federazione Italiana Ambulanti, winner of the Regione Toscana calls for the launch of the system. It's co-financed by the Regione Toscana pursuant to L.R. no. 10/2025, with FIA as implementing body.
International commercial support is entrusted to Expandiamo, the network of over five hundred export managers led by Simone Sansavini. K-Worldwide operates as the project's operational technical partner.
/VOICE · PROJECT
We wanted Tuscany to be the first Italian region to grant its markets and its trades the same strategic value that has for decades been attributed to the great industrial districts.
Markets are the living fabric of our neighborhoods and historic centers, the trades are the territory's operational memory.
Making them visible and reachable online too is the first step toward restoring their centrality in today's economy.
/CONTRIBUTION
What K-Worldwide put in place.
The K-Worldwide contribution articulated across five operational domains, stated in full. All applied to the project.
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Information architecture
Design and technical implementation of the entire marketplace, from the data hierarchy to the checkout flow.
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Market mapping
Tuscan markets mapped as entities recognizable by generative systems, on a region-province-municipality hierarchy.
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Unique facilitator codes
System of identifiers for the market vendors who facilitate physical delivery at the market stall.
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AEO-ready architecture
Complete schema markup and optimization for Answer Engine Optimization. Native IT/EN multilingual.
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Declared editorial voice
Versioned editorial voice applied consistently across the system. Brand identity, project documentation, company onboarding framework.