Identity site for Tuscan artisan supply chains, structured as an editorial magazine with a taxonomy of traditional trades. Florence-Prato-Pistoia district and province of Livorno. Optimized for search engines and international generative systems.
/P—02
MANUARTI
Identity showcase site for Tuscan artisan supply chains.
soggetto attuatoreUAI Firenze · UAI Livorno
periodo2025 — 2026
co-finanziamentoRegione Toscana · L.R. n. 10/2025
k-worldwideoperational technical partner
urlmanuarti.it
/WHAT IT IS
The system in one view.
/GENESIS
Project frame.
The project stems from the vision of Claudio Nobler, president of UAI Toscana — Unione Artigiani Italiani e delle Piccole e Medie Imprese — winner of the Regione Toscana calls for the launch of the system. It's co-financed by the Regione Toscana pursuant to L.R. no. 10/2025, with UAI Firenze and UAI Livorno as implementing bodies for the district's artisan supply chains.
International commercial support is entrusted to Expandiamo, the network of over five hundred export managers led by Simone Sansavini. K-Worldwide operates as the project's operational technical partner.
/VOICE · PROJECT
We wanted Tuscany to be the first Italian region to grant its markets and its trades the same strategic value that has for decades been attributed to the great industrial districts.
Markets are the living fabric of our neighborhoods and historic centers, the trades are the territory's operational memory.
Making them visible and reachable online too is the first step toward restoring their centrality in today's economy.
/CONTRIBUTION
What K-Worldwide put in place.
The K-Worldwide contribution articulated across five operational domains, stated in full. All applied to the project.
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Information architecture
Design and technical implementation of the editorial infrastructure, from the content hierarchy to the trades taxonomy system.
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Trades taxonomy
Traditional Tuscan trades mapped as entities recognizable by generative systems: leather, marble, terracotta, porcelain, carded wool, panno di Casentino, and more.
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Editorial magazine
Structured editorial system covering the Florence-Prato-Pistoia district and the province of Livorno, organized into thematic clusters.
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AEO-ready architecture
Complete schema markup and optimization for Answer Engine Optimization. Native IT/EN multilingual.
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Sistema Voci · editorial voice
Sistema Voci with versioned editorial voice applied consistently. Brand identity, project documentation, company onboarding framework.