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Strategie di Export e Internazionalizzazione

The Role of Exim Manager and Its Importance

Il Ruolo dell'Exim Manager e la Sua Importanza

Tatiana Frascella

The Exim Manager, or Export-Import Manager, is a crucial figure for companies that want to establish themselves in international markets, as they are responsible for the strategic and operational management of import and export processes. The UNI 11823:2021 standard highlights specific standards for this profession, confirming its centrality in an increasingly globalized world.

Role of Exim Manager

The Exim Manager is responsible for:

  1. International Market Analysis :

    • Market research to identify opportunities and risks.
    • Assessment of entry barriers (customs, regulatory and cultural).
    • Competitor analysis and strategic positioning.

  2. Strategic Planning :

    • Definition of internationalization strategies to expand the company's presence in foreign markets.
    • Development of the operational plan, including the marketing mix (product, price, promotion, distribution).

  3. Operational Management :

    • Coordination of logistics, customs and legal operations.
    • Supervision of transport methods and delivery conditions (Incoterms).

  4. Risk Management :

    • Assessment and management of financial, customs and contractual risks.
    • Insurance planning to minimize losses from unforeseeable events.

  5. Monitoring and Adaptation :

    • Performance analysis of the strategies adopted.
    • Adaptation to regulatory, technological and market changes.

Why the Role of the Exim Manager is Crucial

  • Globalization and Competition : The increasing interconnectedness of markets requires an expert capable of navigating the complexity of international operations.
  • Regulatory Compliance : The Exim Manager ensures that the company complies with international regulations (as highlighted in the UNI), avoiding penalties and delays.
  • Cost Optimization : Through effective management of logistics and customs processes, the company can reduce operating costs.
  • Cultural Adaptation : Sensitivity to cultural differences improves relationships with foreign partners and customers, strengthening the company's reputation.
  • Innovation and Sustainability : The Exim Manager can integrate advanced technologies to digitize processes and promote sustainable practices.

UNI 11823:2021 Standard: Requirements and Standards

The UNI standard establishes the competence requirements and responsibilities of an Exim Manager. Some highlights include:

  • Technical Knowledge :

    • Customs regulation and international legislation.
    • Management of contractual techniques, payment methods and insurance.
    • Market analysis and benchmarking techniques.

  • Key Abilities :

    • Ability to apply project management techniques to plan and monitor internationalization projects.
    • Using digital tools to optimize business operations.
    • Effective communication in multicultural environments.

  • Skills Assessment :

    • The standard provides tools to assess the skills of the Exim Manager, ensuring that the professional is adequately qualified.

Conclusion

The Exim Manager is a strategic professional figure for the success of companies on global markets. Thanks to its ability to combine technical, analytical and strategic skills, this role represents a bridge between the company and the outside world. The UNI standard offers a clear framework to guarantee the professionalism and effectiveness of this figure, helping to standardize best practices in the sector.