The UK is a global business hub, known for its long tradition of elegance, professionalism and discretion in business. To build successful relationships with British business partners, it is essential to understand their expectations in terms of business etiquette. This article explores style, formality and the importance of networking in business in the UK.
1. The Role of Formality
Why it's important:
The British place a high value on formality, especially in first meetings, where respect and professional behaviour are essential.
How to adapt:
- Use formal titles ( Mr. , Ms. , Dr. ) until you are prompted to use your first name.
- Greet with a firm handshake and a smile, avoiding overly expansive gestures.
- Be polite and punctual, as delays are considered unprofessional.
2. Communication: Sobriety and Clarity
Why it's important:
British communication is known for its discreet and subtle style. The British tend to avoid conflict and prefer diplomatic language.
How to behave:
- Express your ideas clearly and concisely, avoiding being too direct or aggressive.
- Respect other people's time by avoiding long monologues.
- Pay attention to your tone: British people can use humour to defuse or lighten difficult situations.
3. The Importance of Networking
Why it's important:
Networking plays a crucial role in business in the UK. Building strong personal relationships can facilitate negotiations and collaboration.
How to do:
- Attend corporate events, trade shows and professional meetings to expand your network.
- Use platforms like LinkedIn to maintain and strengthen connections.
- Prepare a clear and concise presentation of your work and goals to maximize every networking opportunity.
4. Meals and Informal Meetings
Why it's important:
Business lunches and dinners are often used to strengthen relationships, but business is not always the central theme.
How to behave:
- Wait for the guest to start talking business.
- Avoid overly personal or controversial topics such as politics and religion.
- Show appreciation for the food and service, but keep your tone moderate.
5. Professional Clothing
Why it's important:
In the UK, dress reflects professionalism and respect for the occasion.
Basic rules:
- Opt for a classic and conservative style: dark suits for men, suits or sober dresses for women.
- He takes care of the details, like well-polished shoes and discreet accessories.
- Adapt your clothing to the context of the event or industry in question.
6. Decisions and Negotiations
Why it's important:
The British tend to prefer a rational, well-considered approach to negotiations.
How to behave:
- Provide hard data and support your arguments with verifiable facts.
- Be patient, as the decision-making process can take time.
- Avoid pressuring; instead, demonstrate openness and flexibility.
7. Case Study: An Italian Company in the UK
An Italian agri-food company has succeeded in the British market by adapting its communication style and respecting British formality. By participating in networking events and promoting the quality of Made in Italy with clear data and practical demonstrations, the company has managed to gain the trust of local partners.
Doing business in the UK requires a balance between professionalism, discretion and openness to networking. Respecting the local culture, communicating clearly and actively participating in building relationships are the keys to successful collaborations. Prepare carefully and seize the opportunity to work in one of the most dynamic markets in the world.