Mexico is one of the most dynamic markets in Latin America, characterized by a strong emphasis on interpersonal relationships as the foundation of business. To succeed in the Mexican context, it is essential to build trust and understand the local business culture. In this article, we will explore the main aspects of business etiquette in Mexico and how to build effective relationships.
1. Interpersonal Relations at the Center of Business
Why it's important:
In Mexico, personal relationships are often more important than formal agreements. Trust built through social interactions facilitates negotiations and collaborations.
How to build relationships:
- Spend time getting to know your interlocutors on a personal level, not just a professional one.
- Attend social events or accept invitations to business lunches and dinners.
- Show interest in the local culture and personal values of your partners.
2. The Importance of Family and Values
Why it's important:
Family plays a central role in Mexican society and also influences the business world. Demonstrating respect for these values strengthens relationships.
How to behave:
- Where appropriate, share personal anecdotes to create a more authentic connection.
- Respect your partners’ family commitments, especially during the holidays.
- Avoid controversial topics related to politics or religion.
3. Punctuality with Flexibility
Why it's important:
While punctuality is appreciated for business meetings, it is common for schedules to be interpreted more flexibly than in other cultures.
How to adapt:
- Arrive on time, but be patient if the meeting starts slightly late.
- Use the extra time to create a relaxed atmosphere and strengthen personal bonds.
- Confirm appointments in advance to avoid misunderstandings.
4. Communication: Warm and Direct
Why it's important:
Communication in Mexico is often warm and engaging, with an emphasis on creating a positive atmosphere.
How to communicate:
- Use respectful and positive language.
- Show empathy and interest in your interlocutor's point of view.
- Pay attention to nonverbal communication, such as eye contact and gestures.
5. Hierarchy and Respect
Why it's important:
In many Mexican companies, the hierarchy is well defined and respected. High-level managers often make the final decisions.
How to behave:
- Always address key decision makers, showing respect for their roles.
- Use professional titles, such as Licenciado or Ingeniero , until you are prompted to use your first name.
- Follow company protocols and formalities during initial interactions.
6. Gifts and Protocol Management
Why it's important:
Offering a gift is an appreciated gesture in Mexico, but it must be appropriate and presented with discretion.
How to do:
- Choose quality gifts, such as artisanal products, chocolate or fine wines.
- Present the gift with both hands and a smile.
- Avoid overly expensive or personal gifts, which could embarrass the recipient.
7. Business Meals: A Time to Strengthen Relationships
Why it's important:
Meals are an opportunity to discuss business in a more informal setting and build personal bonds.
Rules to follow:
- Wait for your guest to start talking business.
- Show appreciation for food and company.
- Avoid checking your phone during meals, as it may be perceived as a sign of disinterest.
Doing business in Mexico requires an approach based on building personal relationships, respect for hierarchy, and empathetic communication. With a warm attitude and an understanding of cultural dynamics, you can build lasting partnerships and seize the opportunities offered by this vibrant market.